Discover God’s
Original Principles
for Living
A guide to living fruitfully, multiplying wisely, and leading with Kingdom purpose.
What Is the Prime Directive?
Based on Genesis 1:28, The Prime Directive explores
God’s first command to humanity: “Be fruitful and multiply.”
But it is more than just procreation.
This book reclaims that foundational truth to help
individuals, families, and leaders live with purpose across
all areas of life.
"Be fruitful and multiply... fill the earth and subdue it." – Genesis 1:28
Key Principles
Kingdom Economics
God-directed household management
Words Mean Things
Definitions shape worldview and destiny
Fruitfulness Is Worship
Productivity is a spiritual act
Multiply Through Family and Church
Holiness and obedience through generational legacy
Strategic Living
Individual, Family, Church, Marketplace, Government
Meet Michael H. Sasse
Michael is a retired businessman and lifelong student of the Bible and worldview. From his early days in the Jesus Movement to decades of work in industry, he’s pursued a simple question: “How should we then live?” His journey and insights are woven through this thoughtful book.
What Readers Are Saying
“Mike Sasse has provided leadership, teaching, and counseling in Kingdom economics in our church and beyond for many years. Now he has distilled more than a decade of research, prayer, and revelation into The Prime Directive. Mike's discussion of holiness will challenge traditional beliefs and shed light on what it means to live now in the Kingdom of God. Many small groups, reading clubs, Sunday schools, and college classrooms would benefit from a fresh wrestling with God's first commandment to be fruitful and multiply!”
— Timothy Parish, Senior Pastor,
New Life Church, Louisville, Kentucky
“Mike Sasse's book, The Prime Directive, gives us both personal and 'big picture' fundamentals. Then he offers a sequential plan of common sense (complexities noted) based on personal living, organizations, and spiritual realities. Mike knows how to 'get to the roots' that create our way of life. You will get there too as you enjoy the reading; it's solid underneath our feet."
— Dennis Peacocke, Founder of GoStrategic
“This book was very impacting because it comes down to the simple truth of how God expects us to live. We need to find the sovereignty of His plan for our lives.”
— Mary D.
“This is a great book. Michael Sasse did an amazing job compiling decades of insightful and profound truth into a clear and punctual summary that provides a foundation for anyone who wants to live a meaningful, providential and destiny focused life. If you are interested in that kind of life, Mike provides a great starting point for you.
Read it and recommend it to those you care for, it’s worth every second invested in this book.”
— Carlos G.
“Great Read! This thoughtful discussion of what God's command to be fruitful and multiply looks like in modern days in our personal, family, church, and community spheres sparked great discussion as my husband and I read together. The author shares great insight on such concepts as sowing & reaping, holiness, and fruitfulness. I particularly appreciated the author's thoughts on family, in a modern world that seems to have distorted what constitutes a family and how it is to function. Readers will enjoy reading or listening alone to gain the author's valuable input, but it is also a great book to be read with others and discussed in group settings.”
— Anonymous
“The Prime Directive is a life-changing challenge to live in God’s Kingdom on earth as it is in heaven. The author begins by describing a life of truly belonging to God, and out of that confidence and comfort, one can then rightly live in a family, work as God intended, and influence education, economics and government. His discussions especially of marriage and holiness are groundbreaking. The reader will be challenged to think through what it really means to create wealth for generations to come, and to see the role of government in our lives in a whole new and healthy way. The Prime Directive is a treasure I will keep on my shelf to re-read each year—like getting a tune-up for my car; I needed this tune-up for life!”
— Linda L.
Not Just a Book — A Tool for Transformation

Personal Development

Small Group Study

Leadership Development

Marketplace Discipleship
Start Living with Purpose — Today